He writes his own songs, is only 19, possess a magnificent voice, is signed to the Motown Record label (Brian McKnight, India. Arie, Remy Shand, Erykah Badu), and is a native of Philadelphia-Latif has all of the elements of becoming part of the Neo Soul Movement. As a new artist in the music industry there's no way to survive unless you prove yourself, and on his debut Love In The First Latif's music proves him victorious. Winner of the Teen Choice Award for Best Upcoming Artist, Latif has already achieved some success. On the smooth first single "I Don't Wanna Hurt You" Latif talks about choosing between one committed relationship or many brief intimacies. He ultimately comes to the decision to let the one he loves go rather than have her suffer. Throughout the soulful adventure, Love In This First delivers real, personified music, main subjects being love and relationships. From the blissful times, like that in "Heavenly"; in contrary, there are downs like that in "Who's Loving Her Now?" In the song "My Man's Girl" Latif discusses the problems arising from falling for your friend's ex, also like that in "My Sister's Girlfriend" Latif falls for his sister's friend, in result the difficulties overpass his feelings. Falling short on "Girl," Latif disappointingly sings in a faster pace, sounding like that of B2k, which sound is more of POP than Soul. But he rebounds with the suave self-titled track "Love In The First." In the inspirational "Rain Will Go Away," Latif informs that with the bad will follow the good, therefore to look forward because there is hope. In its entirety Love In The First is an album with complete satisfaction.